During my six month co-op at Wayfair, I worked on the experiential creative team designing in-store signage assets for upcoming and existing Wayfair stores. On the team I was responsible for creating promotional signage, assets for pop-up events, activations, and digital campaigns. I worked with the Wayfair brand, as well as Wayfair's set of specialty brands such as Perigold, Joss and Main, Birch Lane, and All Modern, which are all showcased here. The work displayed here includes in-store signage, sustainability program and holiday activation assets, illustrated coloring sheets and iconography, business cards, instagram stories, product labels and description tags!