Shop your closet is a social campaign focused on spreading awareness about the harmful effects of fast fashion and overconsumption and urging viewers to change their shopping habits. Shop Your Closet has 6 different elements: A campaign book, posters, stickers, zines, a booth, and screen-based instagram series. Every aspect of the campaign can be found in the campaign book linked below, which details the campaign from the strategy, to the brand, to the implementation in different mediums. This project took over 3 months to complete, the book and each aspect can be found below.