Shop your closet is a social campaign focused on spreading awareness about the harmful effects of fast fashion and overconsumption and urging viewers to change their shopping habits. The entire brand consists of 6 different elements: A campaign book, set of posters, stickers, zines, a clothing donation booth, and screen-based instagram series. Every aspect of the project can be found in the campaign book, which details each element from the strategy, to the brand decisions, to the implementation in different mediums. A digital version of the campaign book as well as asset imagery of all elements are included here!