shop your closet
shop your closet
shop your closet
A social campaign urging viewers to recognize and deal with their overconsumption habits.
A social campaign urging viewers to recognize and deal with their overconsumption habits.
Date
may 2025
What I made
Campaign Branding
Promotional Assets
Class
cause inform: design for social impact
Background
Shop your closet is a social campaign focused on spreading awareness about the harmful effects of fast fashion and overconsumption and urging viewers to change their shopping habits. The entire brand consists of 6 different elements: A campaign book, set of posters, stickers, zines, a clothing donation booth, and screen-based instagram series. Every aspect of the project can be found in the campaign book, which details each element from the strategy, to the brand decisions, to the implementation in different mediums. A digital version of the campaign book as well as asset imagery of all elements are included here!
Background
Shop your closet is a social campaign focused on spreading awareness about the harmful effects of fast fashion and overconsumption and urging viewers to change their shopping habits. The entire brand consists of 6 different elements: A campaign book, set of posters, stickers, zines, a clothing donation booth, and screen-based instagram series. Every aspect of the project can be found in the campaign book, which details each element from the strategy, to the brand decisions, to the implementation in different mediums. A digital version of the campaign book as well as asset imagery of all elements are included here!
Shop your closet is a social campaign focused on spreading awareness about the harmful effects of fast fashion and overconsumption and urging viewers to change their shopping habits. The entire brand consists of 6 different elements: A campaign book, set of posters, stickers, zines, a clothing donation booth, and screen-based instagram series. Every aspect of the project can be found in the campaign book, which details each element from the strategy, to the brand decisions, to the implementation in different mediums. A digital version of the campaign book as well as asset imagery of all elements are included here!
The Brand
The SYC brand relies on scrapbook-inspired visuals. To me, scrapbooking connects to the idea of using what you already have in fashion, and I wanted to emphasize that sense of creativity and resourcefulness.
The print media includes a set of three double-sided posters, three zines, and stickers. The zines are designed to draw viewers in by appearing like real magazines, but ultimately pushing them to look more critically at their own shopping habits.
The Brand
The SYC brand relies on scrapbook-inspired visuals. To me, scrapbooking connects to the idea of using what you already have in fashion, and I wanted to emphasize that sense of creativity and resourcefulness.
The print media includes a set of three double-sided posters, three zines, and stickers. The zines are designed to draw viewers in by appearing like real magazines, but ultimately pushing them to look more critically at their own shopping habits.
Digital and 3D
To reach a younger audience, the campaign would be promoted primarily through social media platforms. In addition, donation booths would be placed in shopping centers.
The print media includes a set of three double-sided posters, three zines, and stickers. The zines are designed to draw viewers in by appearing like real magazines, but ultimately pushing them to look more critically at their own shopping habits.
Digital and 3D
To reach a younger audience, the campaign would be promoted primarily through social media platforms. In addition, donation booths would be placed in shopping centers.
Process Book
The process book outlines the full campaign, from strategy and branding through the final execution of the brand.
Digital and 3D
To reach a younger audience, the campaign would be promoted primarily through social media platforms. In addition, donation booths would be placed in shopping centers.
Process Book
The process book outlines the full campaign, from strategy and branding through the final execution of the brand.
Process Book
The process book outlines the full campaign, from strategy and branding through the final execution of the brand.
©
2026 ruby harkness
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